Organic Cotton Denim, India

Arcana’s organic denim is sourced from Aura Herbal Wear, a truly innovative company reviving India’s rich history of natural dyes. Through research into their nation’s textile history as well as modern eco dyeing techniques, Aura Herbal Wear has spearheaded a dyeing method that will change the way we color our world.

Aura fuses Ayurvedic medicine and Indus Valley civilization dyeing practices to create a technique they call “Live And Let Dye.” Using herbs, plants and minerals known for millennia for their medicinal properties, Aura has created a brilliant palette of healing fabrics. The dye process uses only natural materials in every step of production: from sizing, to bleaching, to mordanting to dyeing. Best of all, the solid and liquid waste (which is completely non-toxic) is separated and used to fertilize and water the fields where their herbs grow, resulting in a perfectly self-sustaining fabric-production cycle.